IDEAL CUSTOMER AVATAR (ICA)
Describe your ideal customer so you can effectively target them with Facebook and Instagram Ads and Organic Social Media.
Steps:
1. Think about one specific type of person that is your ideal customer and it isn't everyone!
2. Survey a few of your best customers to find out more about them and why they like your event/product/service and what they don't like
3. Fill out this form and then start targeting these people
4. I promise to protect your data in line with my privacy policy which can  be seen here https://bit.ly/3iafcHi
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Email *
mel@melwakely.com 
Male or female? Only put both if you have a 50/50 split
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How old are they?
What is their job?
Are they married? Single? Kids?
Where do they live?
What kind of home?  Old/New? Urban? rented/owned?
What do they do for entertainment? *
What TV/Films/Box sets do they watch?  
What do their circle of friends do?
Where do they shop? For food, clothes, special things? *
What car do they drive?
Do they like material things or prefer experiences?
What was their favourite experience/event/holiday in the last 12 months
What was the most expensive item they purchased in the last 12 months?
What are their core values? What’s important to them?
What are the top 3 apps they use on their phone?
What are the top 3 websites they use for entertainment?
What are the top 3 social media platforms they use?
What websites do they use for work?
What hobbies or sports do they like?
Why do they need (your product/service/event) in their lives right now?
What are the benefits if they do?
What will happen if they don't (pain point?)
What is the competition offering them? What is better and what is worse than you?
A copy of your responses will be emailed to the address you provided.
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